A customer-centric culture is best based on a framework of shared values and behaviors that focuses your activity on improving the customer experience in order to win, serve, and retain customers. It's virtually impossible to grow without a strong understanding of your target customers and their journey. Successful organizations understand the need to optimize across all channels.
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Your mix of marketing, business development and CX strategies needs to fit your goals, but it's far too common to find misalignment across implementation and delivery. Lack of alignment cannot only limit growth potential, but even result in devastating negative impacts on your customer base. Align your efforts and optimize initiatives to optimize the value of customer-defined channel choice.
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